As Social Media/Audience Development Strategist at AlFeAde Records, Kenya Thomas leads development and strategy of both label & artist while managing a team of four to execute.
AlFeAde Records is a start-up label, with backing from Universal Music Group, with a focus on bringing emerging Afrobeats talent to the mainstream.
I developed a strategy to bridge digital marketing with social media growth marketing & creative content management across various social channels. I blueprint ed highly engaging digital first content narratives over the widest possible audience in the most effective ways while ensuring alignment to the brand and its artists.
Other Items
Mandarin Oriental Hotel Group
Content Marketing, Influencer Marketing
Burger King
Influencer Marketing
The Busker
Influencer Marketing, Paid Social Media Advertising