As Influencer Marketing Specialist at Colangelo & Partners, Kenya Thomas led strategy and execution of multiple client influencer/celebrity brand campaigns, as well as, social media strategy and campaign execution which included paid social media advertising with a goal of reach, impressions and link clicks.

#BuskIt Campaign
Tasked with developing an influencer marketing strategy for the launch of The Busker, a new to world Irish Whiskey, Kenya was entrusted with a budget of $560k to develop a campaign strategy + secure partners who would ideally push visibility to the brand while driving sales and traffic to The Busker Triple Cask Triple Smooth SKU.

The strategy included partnering with celebrities and influencers who were bold, spontaneous and authentic; much like the product.  The campaign called upon partners who aligned with the brand and boasted mid to macro level followings on Instagram. These partners received an invitation to discover what inspires them by taking a moment to make a moment with The Busker #BuskIt!

Deliverables
• 1 Instagram Feed Post
• 2 Instagram Stories w/ swipe-up link to retail
• CTA for their followers to check the store locator to purchase in their area

Key Partners: G Eazy (Hip-Hop), Tinashe (R&B), Bia (Hip-Hop), Joseph Morgan (Actor) and Kip Moore (Country)

Results: 13.9mm reach, 16.9mm impressions, 20k swipe-up link clicks and an increase of 3.5k followers via Instagram while remaining under budget, for a total spend of $480k ($460k in partner fees and $20k in paid social media ads)